A magical family trip brings an Italian tradition to the United States.
The story of VIETRI started with a mother, Lee Gravely, and two daughters, Susan and Frances, on a magical trip to Italy in 1983. While visiting the Amalfi coast, they stayed at the San Pietro Hotel in Positano where they fell in love with the colorful, handcrafted dinnerware at their hotel.
With what the trio describes as “typical family curiosity,” they arranged to meet the artisans and spend three days watching them work at a nearby factory. Friendships developed between the talented Italians and the charming southern women who were enamored with their work. The trio returned home with “mix-and-match” patterns featuring whimsical cows, horses, rams and fish called Campagna that would become VIETRI’s flagship dinnerware line.
The Gravely women decided they wanted to import the Italian dinnerware and become wholesalers, selling to upscale retailers in the US. They worked long hours, day and night, carefully researching all aspects of a new business that would quickly unfold before their eyes. The trio named their company VIETRI, Inc. after Vietri-Sul-Mare, a small Italian fishing village on the Amalfi Coast and a play on the phrase