PRECEDENT

Precedent Furniture and DwellStudio Partner to Bring a New Era of Furniture for the Modern Family

Precedent, a division of Sherrill Furniture, is excited to announce today that they are partnering with DwellStudio, the New York City-based lifestyle brand, to debut their first furniture collection in April 2011 at the High Point Furniture Market. Bringing their signature eclectic modern look to furniture, DwellStudio has designed a complete collection of upholstered and occasional pieces that will be manufactured by Precedent and other Sherrill Furniture divisions.

Precedent CEO, Woody Williams says; "We are thrilled to partner with DwellStudio because their impressive track record for innovative design in home furnishings. We know that their uniquely modern sense of design in textiles resonates with today's style-aware 25 - 45 year old consumer, who many of our furniture retailer partners have found elusive. We are excited to translate that same design sense into furniture."

Aesthetically, the line has an elegant European mid-century feel to it, but updated with DwellStudio's signature stamp of mixing old and new styles, adding bold color and pattern. For the upholstery collection, fabric sourcing will be a blend of Precedent's current vendors and DwellStudio's collection of residential fabrics with Robert Allen. Sofas from the collection will retail from $1400 - $1800 with occasional tables starting at $600.

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